For Nicolita Swimwear’s 2015 “Weekend in Havana” collection the focus was curves, confidence, and escape. The collection emphasized Cuban-style bottoms built to flatter with a no-pinch fit and heart-shaped backside. The brand needed email campaigns that captured playful glamour and sold fast.

Design Direction I designed email campaigns packed with bold visuals, flirtatious energy, and urgency. There were flash sales, “Last Days” countdown promos, and exclusive Cabana Club perks. To deepen engagement I added social campaigns like “Where in the World is Nicolita” and the hashtag #IHEARTNICOLITA to drive shares and community buzz.

Outcome Emails that sparked interest and drove action. The visuals aligned with the Havana theme, the promos created urgency, and the social tie-ins encouraged community engagement. The campaign helped strengthen Nicolita’s voice, increase conversions, and build excitement around the collection.