For Nicolita’s “Weekend in Havana” 2015 collection the focus was all about curves, energy, and confidence. The swimwear line featured signature Cuban-style bottoms designed for a no-pinch fit and heart-shaped back side. The brand needed catalogs, signage, and marketing materials with vibe and sales appeal.

Design Direction I created a fully integrated visual system that covered both wholesale and direct-to-consumer channels. Deliverables included printed and digital catalogs, sales line sheets, trade show signage, advertisements, and e-commerce assets. The aesthetic leaned fun, flirty, and inspired by Havana escape: bold layout, sultry imagery, playful typography.

Outcome A catalog and marketing suite that captures the collection’s spirit and moves product. The visual identity boosted Nicolita’s presence at trade shows, on wholesale line sheets, and in direct sales. Every piece—from print to digital—helps the brand feel confident, stylish, and unforgettable.