Nicolita Swimwear launched its 2014 collection under the theme “The Search for the Perfect Booty,” blending vintage film noir glamour with Cuban-inspired silhouettes. For their Mercedes-Benz Fashion Week Swim debut and model contest, they needed event materials that matched the cheeky, bold energy of the brand.

Design Direction I created a suite of materials including digital ads, email invitations, after-party signage, and a branded feedback questionnaire. The visuals leaned into retro glamour with noir style, dramatic lighting, flirtatious typography, and playful design pieces that winked at old Hollywood while celebrating curves and confidence.

Outcome A cohesive promotional campaign that helped Nicolita show up at Fashion Week as confident, fun, and memorable. The materials drew attention and created buzz, setting the mood for the runway show and engaging the audience before during and after the event.