Nicolita Swimwear launched their “Weekend in Havana” collection in 2015. The collection focused on bold, flattering silhouettes with playful Cuban-style details. The brand needed email campaigns that would drive sales, build excitement, and connect with a style-savvy audience.

Design Direction I designed a series of marketing and sales emails with flirty visuals and strong promotional hooks. Flash sales, “last days” countdowns, exclusives for their Cabana Club, and fun community hashtags like #IHEARTNICOLITA added energy. Emails were crafted to feel stylish while driving action.

Outcome A set of email campaigns that boosted engagement and sales. The designs aligned with Nicolita’s fashion aesthetic, encouraged community buzz, and helped the brand reach customers with urgency and style.