Dinah Rose, founder of Radiate Love, had built a successful crystal-infused glassware line. She was ready to grow beyond the product and step into a more personal role as a guide, teacher, and storyteller.

Design Direction I worked on naming, messaging, and identity design to help her move from product-centric to purpose-driven. The visual system is built to carry forward her existing Radiate Love look while introducing new space for teaching, retreats, and connection. Assets included podcast cover art, social media templates, visual styling, and a Canva toolkit she could update independently.

The Creative Strategy Radiate From Within wasn’t just a name. It was an invitation. A message. A shift from product to purpose. The identity kept visual roots in the Radiate Love product line but opened up space for something more personal. Every design choice was made to feel grounded, intentional, and expansive—something that could carry stories, hold space for education, and support a growing community. The brand was also created to grow alongside Dinah’s vision for retreats, workshops, and deeper connection with her audience.

Outcome Radiate From Within became a soulful brand extension giving Dinah tools and identity to show up as guide, teacher, and storyteller. The new system feels aligned and purposeful. It supports her audience growth, gives her consistent visuals across media, and sets up a platform she can build on.