Radiate from Within is a podcast and content brand created to expand Radiate Love beyond products. This case study shows how I helped founder Dinah Rose step into her next chapter as a voice in the wellness space and a guide for her growing community.

I led the brand strategy, naming, and visual identity. I also designed the podcast cover, social templates, and launch materials to support Dinah’s shift into personal branding and content creation.

Dinah wanted to grow her personal presence beyond her product line and begin showing up as a guide and teacher. She needed a brand that could evolve with her as she launched a podcast, built her community, and stepped into her role as a wellness leader.

I shaped the brand around her core values of calm, clarity, feminine energy, and healing. From there, I developed the name that reflected her message of transformation from the inside out. The visual identity incorporates soft energy, radiant movement, and balance to reflect her connection to crystal healing and divine feminine energy. I created brand assets that feel light, thoughtful, and made to grow with her audience.

Radiate from Within became a strategic brand extension that gave Dinah a clear, soulful identity to grow into. It set her up with the tools and presence to step beyond her product line and start showing up as a coach, storyteller, and voice in the wellness space. The brand feels aligned, intentional, and ready to grow with her community.