2015 Nicolita Email Marketing
CLIENT Nicolita Swimwear
ROLE Art Director & Graphic Designer
YEAR 2015
SERVICES
Art Direction | Email Marketing | E-Commerce
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For Nicolita’s 2015 “Weekend in Havana”Collection, it was all about the hips with Nicolita’s signature Cuban-Style Bottoms. Designed to flatter women’s luscious curves with a no-pinch fit and heart-shaped backside, Nicolita perfectly blend various size coverage with a sexy silhouette. I brought the wanderlust of our main audience to life, creating sleek product catalogs, line sheets, trade show and marketing materials that were as playful as the collection itself.
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The 2015 Nicolita email campaign blended bold visuals with playful, promo-driven content to boost sales and engagement. From flash sales and “Last Days” countdowns to Cabana Club exclusives, each email was designed to feel flirty and on-brand. Social campaigns like “Where in the World is Nicolita” and #IHEARTNICOLITA encouraged shares and community buzz across platforms.
2014 NICOLITA SHOW PROMOTIONS Event Promotions | Email Marketing Digital Ads | Signage
2014 NICOLITA SWIMWEAR CATALOG Branding | Fashion Catalog
2015 NICOLITA EMAIL CAMPAIN Email Marketing | Promotions
2015 NICOLITA SWIMWEAR CATALOG Fashion Catalog | Digital LookBook | Trade Show Signage