For Nicolita’s 2015 “Weekend in Havana”Collection, it was all about the hips with Nicolita’s signature Cuban-Style Bottoms. Designed to flatter women’s luscious curves with a no-pinch fit and heart-shaped backside, Nicolita perfectly blend various size coverage with a sexy silhouette. I brought the wanderlust of our main audience to life, creating sleek product catalogs, line sheets, trade show and marketing materials that were as playful as the collection itself.

The 2015 Nicolita email campaign blended bold visuals with playful, promo-driven content to boost sales and engagement. From flash sales and “Last Days” countdowns to Cabana Club exclusives, each email was designed to feel flirty and on-brand. Social campaigns like “Where in the World is Nicolita” and #IHEARTNICOLITA encouraged shares and community buzz across platforms.