The Gym is an exclusive, private training facility specializing in personal fitness, nutrition, and holistic wellness. Designed for a discerning clientele, it offers a highly personalized, boutique fitness experience that goes far beyond a traditional gym.

I was tasked with creating a full brand identity that reflected The Gym’s premium, client-focused philosophy. This included logo design, stationery, signage, trainer apparel/merchandise, social media marketing assets and a client app — all crafted to convey a personalized fitness experience. I also developed social media concepts and began designing a custom member app to support their clients workout regiment, class & trainer sign-ups, and personalized wellness plans.

Ideal as unique gifts for exchanges or stocking stuffers, these drops bring a splash of holiday cheer to any cocktail, making spirits bright with every sip.