For Nicolita’s 2015 “Weekend in Havana”Collection, it was all about the hips with Nicolita’s signature Cuban-Style Bottoms. Designed to flatter women’s luscious curves with a no-pinch fit and heart-shaped backside, Nicolita perfectly blend various size coverage with a sexy silhouette. I brought the wanderlust of our main audience to life, creating sleek product catalogs, line sheets, trade show and marketing materials that were as playful as the collection itself.

For the 2015 collection, I built a fully integrated visual system that supported both wholesale and direct-to-consumer efforts. This included a printed and digital catalog, sales line sheets, email campaigns, and trade show signage and advertisement — reflecting its fun, flirty energy of a Havana escape while supporting sales and brand visibility.