Nicolita Swimwear’s 2014 collection brought playful vintage vibes to the runway with “THE SEARCH FOR THE PERFECT BOOTY”—a theme inspired by 1950s film noir detective movies. With a wink to old Hollywood and a nod to curves, the collection celebrated Nicolita’s signature Cuban-style bottoms and retro silhouettes designed to flatter every figure.

The show opened with a film noir-style detective, setting the tone for a bold, cheeky search for swimwear that fits like a dream and flaunts what you've got.

For Nicolita’s 2014 campaign, “The Search for the Perfect Booty,” I created a full suite of digital and event materials to support both the model contest and the brand’s Mercedes-Benz Fashion Week debut. This included digital ads for the model search, official email invitations for the runway show, after-party signage, and a branded questionnaire to collect audience feedback post-event. The creative leaned into the collection’s playful, vintage film noir theme—balancing retro glamour with bold, cheeky energy. Every piece was designed to feel cohesive, flirty, and totally on-brand for Nicolita’s confident, curve-loving audience.