Green Moose Fuel is a clean energy snack born in the mountains of North Carolina and made for athletes, adventurers, and everyday movers. Made with just five whole ingredients—avocado, raw cacao, local honey, sea salt, and vanilla—each pouch delivers real fuel without fillers, preservatives, or nonsense. What started as a homemade recipe by a father and son has grown into a gym- and retail-ready brand distributed throughout the Southeast. Built for those crucial in-between moments, Green Moose Fuel is a natural boost designed to keep you going strong. Whether you're mid-race, mid-hike, or mid-hustle, it’s energy you can feel good about.

I transformed Green Moose Fuel’s startup packaging into a bold retail-ready brand. We kept the signature blue and yellow but injected high energy into the layout, pouch design, and marketing tools. Click thru my projects to see the transformation.