NEED A BOOST? GRAB A MOOSE! Green Moose Fuel is real food with real purpose. Crafted in the mountains of North Carolina, this clean energy snack was made for movement. Just five powerhouse ingredients, no junk. Whether you're training, hiking, or chasing PRs, it’s fuel that works as hard as you do. Grab a Moose and go.

Design Direction I redesigned the identity and packaging to feel rugged, bold, and trail-ready. Strong colors, clean typography, durable materials and visual elements that reflect outdoor energy. I also designed POP display cases, sales sheets, and digital ads so the brand could live offline in stores and online in marketing.

Outcome Packaging and brand visuals that match the product’s promise—built for outdoor action, sport, and rugged terrain. This new system makes Green Moose Fuel look like it belongs in gym cabinets, on mountain shelves, and in people’s backpacks. It gave the brand credibility, improved shelf presence, and tools to scale beyond local hustle.