Green Moose Fuel is a clean energy snack born in North Carolina. The product is made for people who climb mountains in real life or just need fuel for their daily grind. The brand started with a black pouch and a sticker but needed packaging that matched its ambition.

Design Direction I redesigned the identity and packaging to feel rugged, bold, and trail ready. Strong colors, clean typography, durable materials, and outdoor-inspired visuals were used to capture the energy of the product. I also designed POP display cases, sales sheets, and digital ads to extend the brand into both retail and online spaces.

Outcome A packaging system that makes Green Moose Fuel look like it belongs in gyms, outdoor stores, and backpacks. The redesign gave the brand credibility, improved shelf presence, and provided tools to grow beyond its garage beginnings.