
Smokehouse by
Thoughtfully
CHECK OUT THE SMOKEHOUSE BRANDING LINE HERE.
CLIENT Thoughtfully
ROLE Art Director & Graphic Designer
YEAR 2020-2024
SERVICES Art Direction | Brand Identity | Packaging Design | Infographics
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Smokehouse by Thoughtfully is a premium BBQ gifting brand crafted for backyard legends. Smokehouse delivers bold sauces, handcrafted rubs, and grill-ready gear — perfect for Father’s Day, birthdays, or just because he deserves to fire it up.
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Designed a premium BBQ gift line with a rugged, hand-curated aesthetic and bold accents tailored for standout appeal on Amazon and e-commerce platforms.
I combined kraft paper textures, off-center layouts, handwritten typography, and strategic pops of color to create a distinctive, curated look. The packaging feels bespoke and gift-ready, like a butcher’s secret stash reimagined for the digital shelf.





