Inspired by the global food truck craze, this playful product line started with a curated hot sauce sampler served from a mini food truck package—and quickly became a worldwide hit. With hundreds of thousands sold, the line has expanded to include BBQ rubs, spice blends, coffee syrups, and sweets—all wrapped in bold, truck-themed packaging that delivers big flavor and fun. Even our Original Hot Sauce Truck earned a spot in a Cost Plus World Market holiday campaign.

I led and created the ground breaking vision for the Food Truck series, from the original hot sauce sampler to the expanded product line. Each item was designed with bold graphics, vibrant color palettes, and playful packaging that captures the street food spirit and shelf appeal—turning a fun concept into a global giftable success.