Thoughtfully’s DIY Rum Cocktail Infusion Kit turns basic rum into a beach-ready experience. The product includes three flavor bottles, made for gifting or elevating your at-home happy hour.

Design Direction I created animated digital ads and banners plus Amazon-style infographics. The look leans tropical and playful with a giftable vibe. Island-inspired illustrations and bold type bring a vacation-meets-cocktail bar feel.

Outcome A collection of digital assets that sell atmosphere as much as product. These include animated ads, banners, and infographics built for Amazon and other ad channels. Together they elevate Thoughtfully Rum’s presence, make customers feel like they’re buying more than flavors, and help the product stand out in a saturated market.