Thoughtfully’s Rum Cocktail Infusion Kit is a giftable product meant to turn basic rum into a beach-ready cocktail experience. It includes three flavored infusions so users can mix, wait, and pour. The brand wanted packaging that feels tropical, playful, and elevated enough to be a special gift.

Design Direction I created a tropical visual identity with island-inspired illustrations, deep moody colors, and modern typography to evoke vacation vibes. The look was balanced between cocktail bar charm and sunny getaway energy.

Outcome Packaging that pops off the shelf and feels joyful to give. Includes brand identity, product design, art direction, and packaging mockups that communicate mood, flavor, and fun. It unites the physical product with its gifting purpose and supports the feel of celebration and escape.