The Gym is a boutique fitness facility that offers highly personalized training, nutrition, and wellness services. The brand needed a digital presence to match its premium, results-oriented approach and to engage a discerning clientele.

Design Direction I designed branded social media posts that promoted special training events, seasonal sales, and gym updates. In addition, I created a UX/UI prototype for a custom member app to support scheduling, class signups, and goal tracking. The visuals emphasized a clean, modern style that reflected the gym’s premium positioning.

Outcome A digital toolkit that connected members to the brand both online and in-person. This included promotional social assets and a fully designed app concept. While the app was never built, the designs demonstrate how The Gym could expand its digital experience to match its high-end training services.