Smokehouse by Thoughtfully is a premium BBQ gifting brand crafted for the backyard legends. Smokehouse delivers bold sauces, handcrafted rubs, and grill-ready gear.

Smokehouse’s brand identity was created to connect with its core audience of BBQ-loving men, 18–35yr old, who take pride in leveling up their grilling game.

With gritty textures, distressed fonts, and bold design choices, the brand strikes a balance between rugged masculinity and giftable appeal and built to stand out in both e-commerce and retail environments.

Designed a premium BBQ gift line with a rugged, hand-curated aesthetic and bold accents tailored for standout appeal on Amazon and e-commerce platforms.

I combined kraft paper textures, off-center layouts, handwritten typography, and strategic pops of color to create a distinctive, curated look.

The packaging feels bespoke and gift-ready, like a butcher’s secret stash reimagined for the digital shelf.