Smokehouse by Thoughtfully is a premium BBQ gifting brand built for backyard legends. Their line includes bold sauces, handcrafted rubs, and grill-ready gear. They wanted packaging that feels rugged, but also gift-worthy, especially for e-commerce and Amazon.

Design Direction I developed a brand identity and product packaging with gritty textures, distressed fonts, kraft paper elements, off-center layouts, and pops of bold color. The aim was to marry rugged masculinity with curated style so the packaging could work on-shelf, in photos, and in digital listings.

Outcome A packaging system that stands out in a crowded BBQ category. Gift-ready boxes and visuals that hold up both physically and digitally. The designs feel like a secret BBQ stash reimagined for Amazon and e-commerce, giving Smokehouse by Thoughtfully a consistent identity that sells.