PEANUTS™ Licensed Gifts
Thoughtfully CLIENT
Art Director & Graphic Designer ROLE
DELIVERABLES
Packaging Design | Pet Packaging | Product Design | Brand Guide & Licensing Compliance | Retail & E-Commerce
A joyful collection of PEANUTS™ inspired gifts created for holiday, everyday, and even the four-legged fans. From cocoa kits to treat jars to dog biscuit tins, each item brings the charm of Snoopy and friends into the home. Designed for national retailers and online platforms.
Design Direction I adapted the official Peanuts style guide across multiple gift sets. Each package balances nostalgia with fresh elements while complying with licensing rules. Visual touches include character cues, color palettes that echo the Peanuts look, fun illustration pairings, and branding that honors the original while feeling new.
Outcome A joyful, licensed gift line that brings Peanuts characters into the home with charm. The packaging designs feel familiar yet fresh. Products work across gift sets, everyday use, and pet categories with visual consistency. Licensing compliance, retail readiness, and product variety helped the collection feel substantial and engaging.

