A playful lineup of semi-licensed Oreo® gifts, designed to turn everyone’s favorite cookie into something worth unwrapping. This collection includes mug cakes & baking mixes developed for holidays and year-round retail. These products were sold at big box stores, national retailers, and online, with mass gifting appeal across multiple channels.

Design Direction I designed packaging that played with Oreo’s playful personality, bold palette, and iconic cookie visuals. Each concept was styled to feel festive, ready for unboxing, and adaptable for e-commerce and retail display.

Outcome A series of gift concepts that show how Oreo could translate into a larger seasonal product line. The designs highlight creative packaging approaches while keeping the spirit of the cookie front and center.