This award-winning promotional campaign was created forThis award-winning promotional campaign was created for Isuzu Trucks’ “The Thrill of It All” Shopping Spree, where top-performing sales teams earned a weekend shopping spree trip worth up to $150,000 at Fashion Island in Newport Beach. Held at the luxurious Montage Resort and Spa in Laguna Beach, the weekend was packed with cocktail receptions, spa and golf experiences, and the main event—a one-time-only shopping spree to spend their reward however they liked. Winners also had the option to use their earnings toward local car dealerships.

I led the creative team for Isuzu’s “Thrill of It All” incentive campaign, where top performers earned a weekend shopping spree!

Built around a high-energy, carnival-meets-luxury theme, the campaign needed to feel exciting, unexpected, and premium. I created a full suite of promotional materials, including an announcement brochure, custom dimensional mailers (featuring a carnival mask, a talking shopping bag, and a winners poster), and a set of tarot card–inspired reminder postcards.

The campaign blended theatrical visuals with upscale touches to capture the thrill of anticipation—and went on to earn multiple design awards for its creativity and execution.