friends™ Brand Licensing Gifts

Thoughtfully CLIENT
Art Director & Graphic Designer ROLE
2020-22 YEAR

DELIVERABLES
Packaging Design | Product Design | Brand Guide & Licensing Compliance | Retail & E-Commerce | Infographics

  • A fan-forward collection of gift sets inspired by the iconic series Friends™. From Central Perk mugs to latte and hot cocoa kits and drink mix gifts, each product taps into nostalgia while delivering something fun, practical, and totally giftable. These sets were designed for major retail and e-commerce launches, spanning holiday, seasonal, and evergreen gifting windows.

  • The key was to translate a beloved entertainment property into gift sets that feel relevant and retail-ready. Working within Warner Bros. licensing guidelines, I leaned into recognizable quotes, character references, and bold typography pulled from the show’s world.