friends™ Brand Licensing Gifts
Thoughtfully CLIENT
Art Director & Graphic Designer ROLE
DELIVERABLES
Packaging Design | Product Design | Brand Guide & Licensing Compliance | Retail & E-Commerce | Infographics
Thoughtfully created a fan-centric gift collection inspired by Friends™. The line includes Central Perk mugs, latte and hot cocoa kits, and drink-mix gifts crafted for holiday, seasonal, and continuous gifting. Designed for major retail and e-commerce use.
Design Direction I translated the Friends™ world into gift products that tap into nostalgia while feeling fresh and retail-ready. Working within Warner Bros. licensing guidelines I used recognizable quotes, character references, and bold typography evocative of the show.
Outcome A licensed product collection that connects deeply with fans and stands out in retail. The designs feel fun yet polished, balancing nostalgia with practical gifting appeal. Products are ready for holiday displays, evergreen sales, and online launch, all while honoring the show’s iconic aesthetic.

