Thoughtfully’s Confetti Sprinkle & Baking Kits celebrate joy in the kitchen. The line started with sampler sets and “Baking Therapy” kits for people who love creative baking and treating themselves. It expanded into cookie baking kits and playful cocktail sets as the brand grew.

Design Direction designed the full look of the sprinkle and baking kit line, creating packaging that blends sweet, modern aesthetics with a sense of fun and creativity. From large sprinkle sampler boxes to shimmer-filled therapy kits, each design is bright, festive, and retail-ready. As the brand grew, I extended the design language into confections and cocktail kits, keeping the vibe cohesive, colorful, and crave-worthy.

Outcome A packaging system that turns baking into celebration. The designs make products pop on the shelf and excite at first glance. The expanded line (cookie kits, cocktails) fits smoothly into the same visual family so customers feel the joy and creativity every time they interact with the brand.